Sustainability & Modern Slavery
Our production process minimises waste and stands in clear contrast to fast fashion’s focus on mass production, low costs, and fleeting trends. For example; with our customised fabrics-a minute amount of fabric is only ever disposed of. We do this by incorporating remnants of the leftover fabric into elements of our future designs. In addition, we also often use these pieces as trimming.
Where possible, we use recycled fabrics—primarily recycled polyester—for either partial production or the full construction of our garments.
Our only supplier that is outside the EU, has been fully vetted and certified by Amfori. Amfori BSCI was developed in 2003 by the Foreign Trade Association, a leading global business association for open and sustainable trade. It aims to help companies enhance human prosperity, use natural resources responsibly and drive open trade globally.
Amfori has carried out a comprehensive inspection in order to verify the factory's adherence to ethical practices within the work premises. This means that workers receive fair pay, are not overworked, given regular breaks and that the working environment complies with all health and safety regulations.
We strive to provide our timeless designs at an accessible price point whilst doing our utmost to ensure our commitment to sustainability is adhered to. This means that the fabrics used are often made with one or more of the following;
Eco-friendly Sourcing – Made from renewable, organic, or recycled sources (e.g., organic cotton, hemp, bamboo, recycled polyester).
Low Water & Energy Consumption – Requires minimal water, energy, and chemicals during production (e.g., Tencel, which is made using a closed-loop process).
Non-Toxic & Biodegradable – Free from harmful chemicals and able to break down naturally without polluting the environment (e.g., natural dyes, wool).
Recyclable or Upcyclable – Can be reused or repurposed to extend its lifecycle.
Slow Fashion & The Circular Economy
We are proud to be part of the slow fashion movement, focusing on timeless, well-crafted clothing rather than disposable trends. Each prototype takes between one and three months to design, produce, and approve—ensuring quality at every step.
We are firmly against overproduction, as it not only places undue pressure on our production partners but also contributes to the growing issue of excess stock within the industry. Instead, we prioritise thoughtful production, with the goal of minimising textile waste and keeping garments out of landfills.
From the earliest design stages through production and delivery, we remain committed to reducing pollution and keeping our carbon footprint as low as possible.
To further extend the life of our garments, we are in the process of partnering with professional repair services. In the very near future, all customers will have the option to send back eligible items for repair at a favorable price, with delivery included. For our premium range, this repair service will come complimentary for 12 months.
We strongly encourage customers to take advantage of these services—not only to preserve their garments but also to help reduce unnecessary waste and contribute to a more sustainable future.
Please watch the video that has been created by our friends at Power Hub to gain an insight into what the Circular Economy is and how you may get involved in your day-to-day life.
Fabrics & Production
Approximately 82% of our neck labels are OEKO-TEX® STANDARD 100 certified, crafted with eco-friendly threads. Wherever possible, we incorporate recycled polyester into our apparel. We have recently partnered with a button supplier that will produce the bulk of our printed buttons from mid 2026, manufacturing these with only natural raw materials, reducing reliance on synthetic alternatives.
Our suede jackets are sourced exclusively from a supplier that has been fully audited and certified by the Leather Working Group, ensuring the highest standards of responsibility and transparency.
Sustainability is at the core of our entire development process. From design to production, we try out utmost to lower carbon emissions and promote the use of both sustainable and ethical materials—while ensuring our products remain at an accessible price point.
Human Rights & Slave Labor
Most importantly, respect for Human Rights and Labor Rights is fundamental to our production. Therefore, we only work with reputable factories that can prove they adhere to our values in terms of minimising damage to the environment and strictly adhering to Labor Laws. We have also personally visited all the factories we partner with in order to see first hand how our garments are manufactured. As a fashion brand, we are very much concerned about modern day slavery and how this has become somewhat rife within the fast fashion industry.
Shipments & Delivery
We now offer Carbon Neutral shipping-see here for our commitment.
The use of plastic delivery bags has been completely abandoned and fully replaced with recyclable delivery boxes. All boxes (for both in-store purchases and online) are produced by a supplier that produces Eco friendly products and is FSC certified.
Our manufacturers deliver all garments in recyclable plastic bags and our Organic Cotton range is delivered in fully recycled plastic bags.
We are constantly looking for ways in which to improve our practices and reduce our carbon footprint. We understand there is always room for improvement in this regard and welcome any ideas or suggestions.