Sustainability & Modern Slavery
Our Symbols
This indicates that the product has been produced in a manner that reduces waste and stands in contrast to fast fashion, which prioritizes mass production, low costs, and rapid trend turnover.
This indicates that the product is either entirely made of recycled fabrics or has elements that were produced using recycled fabrics.
This indicates that the factory that produced the particular garment has been fully vetted and certified by Amfori. Amfori BSCI was developed in 2003 by the Foreign Trade Association, a leading global business association for open and sustainable trade. It aims to help companies enhance human prosperity, use natural resources responsibly and drive open trade globally.
This indicates that the product is either entirely made of sustainable fabrics or has elements that were produced using sustainable fabrics. This means that the fabric is made with one or more of the following;
Eco-friendly Sourcing – Made from renewable, organic, or recycled sources (e.g., organic cotton, hemp, bamboo, recycled polyester).
Low Water & Energy Consumption – Requires minimal water, energy, and chemicals during production (e.g., Tencel, which is made using a closed-loop process).
Non-Toxic & Biodegradable – Free from harmful chemicals and able to break down naturally without polluting the environment (e.g., natural dyes, wool).
Recyclable or Upcyclable – Can be reused or repurposed to extend its lifecycle (e.g., recycled denim, Econyl from ocean plastic).
Slow Fashion & The Circular Economy
We pride ourselves on being part of the slow fashion movement. We focus on well-made, long-lasting clothing instead of disposable trends. Prototypes of designs can take us anywhere from 1-3 months to produce and approve. We are strictly opposed to over producing pieces as we know this will put pressure on our partners working in the production lines and will lead to excess stock which has become an increasing problem in the industry. Furthermore, we want to ensure we have done all that is within our capabilities to minimise textile waste in landfills. From initial design to the production process and the final delivery to our customers, we do our utmost throughout every step to ensure we reduce our levels of pollution and that our carbon footprint is minimal. We are currently in the process of partnering with a number of repair services in order to offer repairs at a favorable price to our customers. This service will soon be available for all products where items can be repaired and delivered to the customer. On premium lines (priced £350+) this service will be included complimentary for one year. We highly encourage our customers to use such services in order to extend the life of their garment and reduce unnecessary waste.
Please watch the video that has been created by our friends at Power Hub to gain an insight into what the Circular Economy is and how you may get involved in your day-to-day life.
Fabrics & Production
Our neck labels are OEKO-TEX® STANDARD 100 certified and made using eco friendly threads. We use recycled polyester when feasible for our apparel. A large portion of our printed buttons are made using natural raw materials as opposed to buttons produced using synthesized chemical elements. Our entire development process is done with sustainability in mind; reducing carbon emissions and promoting both sustainable and ethical materials to the best of our abilities whilst offering an end product that is at an accessible price point.
Human Rights & Slave Labor
Most importantly, respect for Human Rights and Labor Rights is fundamental to our production. Therefore, we only work with reputable factories that can prove they adhere to our values in terms of minimising damage to the environment and strictly adhering to Labor Laws. As a fashion brand we are very much concerned about modern day slavery and how this has become somewhat rife within the fast fashion industry.
Our Suppliers
We work with 4 major apparel suppliers located in; Portugal, Bulgaria, The People’s Republic of China and Vietnam. In addition, we work with a further two manufacturers that are responsible for producing our packaging. All six suppliers have been inspected and certified by the local government. Our main supplier has been certified by the world recognised organisation Amfori that has carried out a comprehensive inspection in order to confirm their adherence to ethical practices within the work premises. This means that workers receive fair pay, are not overworked, given regular breaks and that the working environment complies with all health and safety regulations. Furthermore, we have personally visited the factories of all our suppliers in order to witness first hand how our products are manufactured.
Shipments & Delivery
We now offer Carbon Neutral shipping-see here for our commitment. We no longer use plastic delivery bags which have been replaced with recyclable delivery boxes. All boxes (for both in-store purchases and online) are produced by a supplier that is Eco friendly and FSC certified. Currently, close to 40% of the swing tags we use are made using recycled paper.
We are constantly looking for ways in which to improve our practices and reduce our carbon footprint whilst maintaining an accessible price point to the community we serve. We understand there is always room for improvement in this regard and welcome any ideas or suggestions.